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Google Ads Management
Our Google Ads Management Service
Stage 1: Understanding your Business
No two businesses are alike, even those operating in the same industry. The first step in crafting a growth-orientated PPC campaign is to know your business. What makes it unique? Why should a shopper add your product to basket and not someone else’s? To answer these questions, we’ll take time to understand your products, your customers and their pain points. We’ll study the customer journey and benchmark your brand against competitors to wring out every drop of insight we can. If you have an existing campaign set up, we’ll audit your performance to date. Armed with this knowledge, we’ll get to work devising a strategy that’s aligned with your campaign objectives.
Stage 2: Strategy Development
Our Birmingham Google Ads managers will build a bespoke strategy for your campaign. Whether you’re new to PPC or have an existing campaign set up, we’ll go right back to the beginning. Our strategic plan is comprehensive and covers everything from keyword research to ad copy, targeting options to budget allocation. Every aspect of your strategy is tied back to your wider goals.
Stage 3: Campaign Creation
We’ll handle all campaign creation tasks and set up your campaigns, ad groups, ads and targeting in line with our agreed strategy. In addition to giving structure to your campaign, uploading keywords, creating adverts, allocating budget and setting bid strategies, we’ll also ensure that tracking, measurement and analytics are in place before the campaign goes live.
Stage 4: Ongoing Management & Performance Optimisation
Once your ads go live, our Google Ads management team in Birmingham shifts into ongoing maintenance and optimisation mode. We continually monitor every aspect of your campaign’s performance and closely study campaign data to identify opportunities for improvement. As part of this work, we continually perform tests, analyse results and then make measured changes. This means we can make incremental performance improvements to help your business thrive, no matter how competitive your market is. Working as your Google Ads partner, we’ll take care of temporary promotions and seasonal campaigns during this phase too.
Our Results
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