Birmingham Martial Arts Centre (BMAC)
Birmingham Martial Arts Centre (BMAC) has been a cornerstone of the South Birmingham and Solihull community for over 30 years, offering karate and kickboxing classes to adults and children of all ages and backgrounds. While our website design and search engine optimisation (SEO) services were driving notable growth, BMAC sought a more focused approach with Google Ads to attract new leads and broaden their audience base.
Our Approach
Analysis
- Keyword Research:Conducted in-depth keyword and competitor analysis to understand Birmingham’s competitive landscape and identify high-intent search queries.
- Tailored Strategy:Identified costly high-intent keywords, requiring a budget split for maximum efficiency.
Optimized Campaign Strategy
- Budget Allocation:
- 60% dedicated to high-intent campaigns using phrase and exact match keywords, ensuring precision targeting.
- 40% allocated to general keyword campaigns, driving steady traffic at a lower cost per click.
- Balanced Approach:Combined high-cost precision targeting with broader campaigns to maximize quality and volume.
Results Achieved (Last 12 Months)
140%x2
Optimized Budget Efficiency:
The dual-campaign strategy maximized budget efficiency by balancing high-volume traffic and precise targeting, delivering measurable outcomes in both traffic and conversions.
The Outcome
BMAC continues to see strong results from their partnership with Ad Something, benefiting from a balanced Google Ads strategy that provides excellent value for a modest budget in a competitive local market.
Building on this success, we recently expanded our collaboration by launching a Meta Ads campaign to reach new audiences on Facebook and Instagram. BMAC is a testament to our commitment to nurturing long-term client relationships, offering a comprehensive suite of digital marketing services and serving as a reliable, experienced partner for their growth.
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