Even if you’re not in a technical position, you’ve likely heard of Search Engine Optimisation (SEO). Effective SEO is an essential strategy for SMBs to drive traffic to their website. It's important to note that a whopping 75% of people tend not to look past the first page of search results.
Create content around primary and secondary keywords
Use short descriptive URLs
Generate back links from high site authority websites
Try to rank for featured snippets
Format your content for search engines
Don't forget your page titles and meta descriptions
Remove anything that loads slowly
Use a mix of internal and external links
Add links to your graphics
Increase your word count
Content provided from SEMrush