Despite their differences, SEO and AdWords complement each other extremely well. For instance, simply put, SEO is the tortoise, while AdWords is the hare. You can have an AdWords campaign all set up and running in a matter of hours and instantly generating results. The SEO process is slower, and results may not be seen for months.
As a result, AdWords can be a very beneficial tool for your SEO campaign. Using AdWords PPC data, you can identify the terms that lead to the most conversions. These terms can then be used in your SEO campaign. Here at AdSomething, we help you get the most out of your online marketing campaigns by using a combination of AdWords and SEO campaigns.
You should never focus solely on improving Google rankings when it comes to SEO, but rather on making sure the organic searches are valuable. When people search on Google, a lot of traffic does not mean much if you are not seeing an increase in sales.
For this reason, AdWords can be extremely useful since you can see which terms you should use quickly rather than wasting time and money on guesswork. As SEO takes longer to get results than AdWords, it can be a very time-consuming process if you are having to guess a lot, and once you change the terms, results may not appear immediately.
You can also see a search terms report from AdWords, which shows you exactly what is being searched for that is triggering your ads. As a result, you can target specific words and phrases in your SEO campaign for maximum results.
AdWords is also useful for remarketing - this involves showing ads to people who have already visited your site, so they are more likely to make a purchase than those who have not. Additionally, remarketing can help AdWords work well with SEO since the collected data will give you valuable insight into potential customers.
In the end, using AdWords with SEO will make your SEO campaign much stronger than it would be without them.
We can review your AdWords or SEO campaigns and we offer a free audit if you run either or both. Call us on 0121 602 1643 or email hello@adsomething.co.uk