What Are Long-Tail Keywords
As the name suggests, long-tail keywords are longer than the head keywords. As a general rule, they contain around 3 - 4 words in them, before they can be classified as a long-tail keywords. Long-tail keywords are much easier to rank than head keywords and can also help to improve conversion rate.
Should Long-tail Keywords Form Part of Your SEO Strategy?
Simple answer... YES!
If your website is new or you are not highly ranked then it can be very hard to compete for head keywords and long-tail keywords give you an opportunity to drive much needed organic traffic. Targeting using long-tail keywords can position you faster and to a more relevant audience than head keywords. For example, in stead of 'Wedding Dresses Birmingham' , think, 'Justin Alexander Wedding Dresses Birmingham' or 'Fit and Flare Wedding Dress Birmingham'
The graph above is provided by Semrush and clearly shows the power of using long-tail keywords. Even if the long-tail keywords search volume is much lower than the head keyword, you can place your website on multiple first page SERPs in a number of different long-tail variations.
It's not only beneficial to use long-tail keywords for SEO but they can also offer better value for money on your Google Ads budget. Competitive head keywords will have a higher cost per click (CPC) than long-tail keywords. Using relevant long-tail keywords as part of your Google Ads strategy will get you more bang for your buck as well improve your cost per conversion.
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