JSON Structured Data
One of the best ways to improve your website's search results and ranking is to add structured data. Structured data provides detailed lists of information about your site to search engines. These details often have additional information which can show up in your search results and improve your site's ranking. Structured data may also get Google to add rich results to your site's search results. Rich results are things like breadcrumbs, images, maps, FAQ page and other visual elements.