MyCare Plus Protect Case Study
Client Overview
My Care Plus Protect is a well-recognised household brand with an established presence in the UK market. While they had already achieved a degree of success with their Google Ads activity, they were seeking a marketing partner who could take their performance to the next level, ensuring that every campaign delivered a stronger return on investment and maximised online sales potential.
The Challenge
At the time of engagement, My Care Plus Protect’s Google Ads campaigns were generating traffic but were not fully optimised around their primary goal — increasing online sales.
A key area of concern was the Google Shopping campaign. Despite delivering thousands of impressions daily, it achieved a click-through rate (CTR) of just 0.48%, well below the industry benchmark of 1%. The bidding strategy was also misaligned, leading to lower sales volumes and a weaker return on ad spend (ROAS).
The challenge was to re-engineer their advertising approach to increase engagement, reduce cost per click, and significantly boost both sales volume and ROAS.
Our Strategy
We began with a detailed audit of the client’s Google Ads account, reviewing campaign structure, performance metrics, and bidding strategies. This process identified areas of inefficiency and opportunities for improvement.
Drawing on our expertise with Google’s then relatively new Performance Max campaigns, we recommended replacing the underperforming Shopping and Search campaigns. Performance Max allowed us to consolidate the strongest elements of multiple campaign types, leveraging Google’s full network to reach more relevant audiences and drive higher-quality traffic.
We also implemented advanced conversion tracking on the client’s Shopify store. This included Enhanced Conversions, enabling us to track sales from users who opted out of cookies — overcoming limitations caused by Apple’s privacy measures and browser restrictions.
By ensuring accurate tracking and attribution, we could pivot from a click-focused strategy to one centred on ROAS, ensuring that ad spend was directed towards the most profitable opportunities.
The Results (in 2024)
110%14,000+Ongoing Growth & Optimisation
We continue to manage a well-optimised Performance Max campaign for My Care Plus Protect, ensuring it remains responsive to changes in demand and market conditions. Seasonal campaigns, such as Black Friday promotions, are integrated into the annual marketing plan to maintain momentum throughout the year.
In addition to Google Ads, we run a variety of Meta Ads campaigns promoting key products, increasing brand awareness, and driving direct sales. A balance of always-on activity and time-limited promotions has delivered strong results across both platforms.
Impact
The transformation of My Care Plus Protect’s paid media strategy has delivered outstanding ROI. By reducing costs, increasing engagement, and improving conversion accuracy, we have strengthened their digital advertising as a consistent revenue driver.
Our ongoing partnership ensures they benefit from a cohesive, data-led approach across multiple platforms, positioning them for continued growth and market leadership in their sector.
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