Even if you’re not in a technical position, you’ve likely heard of Search Engine Optimisation (SEO). Effective SEO is an essential strategy for SMBs to drive traffic to their website. It’s important to note that a whopping 75% of people tend not to look past the first page of search results.
- Create content around primary and secondary keywords
- Use short descriptive URLs
- Generate back links from high site authority websites
- Try to rank for featured snippets
- Format your content for search engines
- Don’t forget your page titles and meta descriptions
- Remove anything that loads slowly
- Use a mix of internal and external links
- Add links to your graphics
- Increase your word count
Content provided from SEMrush
